Marketing

Supporting members to advertise the sport of orienteering

Marketing Resources

Orienteering Australia is creating a range of resources to support state/territory organisations and clubs with marketing and communication. 

A guiding principle comes from the Communication and Social Media Plan –

“All OA communication should be permeated with the OA Ethos: Our community brings our sport alive through inclusiveness, integrity, and sustainability.”

Marketing Guides

Below are four videos introducing how to use social media tools to advertise orienteering events and connect to the community.

Social Media

Canva

Meta Ads

Meta Business Suite

Coming Soon

Soon to be published are pdf guides of the information in the videos above. 

The Orienteering Participation Plan have the following initiatives. Look out for these valuable resources soon:

  • Nationally standardised, reusable and editable marketing materials.
  • Develop targeted messaging to advertise orienteering towards specific demographics and groups.
  • Expand national team messaging to show orienteering as a competitive and aspirational sport.
Hand holding a phone with social media icons floating out of phone